Our brain and gut are connected by an extensive network of neurons and a highway of chemicals and hormones that constantly provide feedback… …mind-gut connection is not just metaphorical. Erica and Justin Sonnenburg explain that the: Intuition – or “gut” feelings – is more valid than we’ve previously given them credit for. All you need is a little introspection, some elbow grease, and a willingness to trust in your gut.Ī growing body of research shows that intuition is a powerful decision-making resource.
You don’t have to be creative to build a mood board. You may be thinking, “But, I’m not creative!” This is one reason why so many companies regularly rebrand their businesses. It’s becoming increasingly important to have a strong brand (for example, there are over 30 million small businesses on Facebook alone), a recognizable name, and a logo that rises above the rest. Startups and small businesses communicate through their names, logos, and messaging. Essentially, branding is about communication. A brand is your company in the present, future, and perceptions of the public. A brand is much more than the company’s logo or the product or service being offered.
Mood board online full#
Once complete, it becomes a tool for communicating what you need with logo or web designers, marketers, and investors.Īs we wrote previously in 20 Statistics About Branding Every Entrepreneur and Marketers Should Know:īranding is the way that we communicate with consumers, differentiate from our competitors, and create a name for ourselves in a world full of startups and great ideas. But, they’re also an excellent way to explore and define your business’s brand identity and visual assets. Mood boards are commonly used by graphic designers, interior designers, and theatrical (scenic, lighting, and costume) designers. A mood board can be your best branding tool Let’s look at ways to use a mood board when designing a new logo for your business or refreshing an existing brand identity. Photographs, magazine clippings, textures, works of art, color palettes, words, illustrations – any visual medium that communicates your concept or “mood” is fair game. And, it’s not just for designers and artists.Ī mood board is a collage filled with images that express a central theme. There’s a helpful tool that you can use to unlock your mental paralysis and tap into your inspiration. The start of a business or a new creative project is a magical time fraught with possibility.Ī blank page – or screen – has infinite potential.īut, that infinite potential can make starting a new project feel intimidating and overwhelming, especially if you’re not creative.Īre you the founder of a brand-new startup or small business? Or maybe you’re a freelance consultant getting ready to tackle a new website for your personal brand? How do you begin?
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